Natalie Charette

Hi, I’m Natalie! (she/her/hers)

Title: Paid Team Manager | Team: Paid Advertising | At Inflow Since: 2023

General Bio:

I began my decade-long career in digital marketing by directing online efforts — including paid search, email marketing, business development, and website maintenance — for locally owned automotive dealership groups before transitioning into an agency as an automotive-focused digital advertising strategist. During my time in the automotive marketing industry, I progressed into a management role, allowing me to manage a team of talented digital advertising strategists and work directly with large manufacturers like Toyota, Volkswagen, Ford, General Motors, BMW, Porsche, and more. 

After several years in this industry, I transitioned to expanding my expertise by leading paid advertising efforts for many eCommerce, B2B, and SaaS clients. In doing so, I’ve continuously grown my passion for constant learning, clear communication, and impactful leadership. 

Outside of work, I spend time with my husband Garrett, and our daughters, Lily and Piper. I’ve always had a love for dance, and after performing and competing for many years in my younger years, I now share my passion as a part-time instructor and choreographer at a local dance studio.

If you weren’t doing this, what would you be doing?

If money was no issue, I’d be doing something in the performing arts space! I have always loved to dance, and I always wished I could hold a tune to make it on Broadway (or live out 10-year-old me’s pop star dreams) — but, alas, I am severely tone-deaf.

Please share your favorite gif and explain why it’s your favorite:

Because “The Office” + choreographed dancing — what is better than that?