Inflow’s Company Culture
Culture is a pretty popular buzzword that companies like to throw around, but what does it actually mean?
Culture is something that naturally occurs when you hire industry trailblazers, great communicators, and people with a relentless passion to do better, to create, to innovate — then get out of their way. Culture is what happens when you empower people to do the right thing. Culture is about having core values that go beyond simply filling the company coffers.
The Inflow Harmonic Triangle
At Inflow, our company culture is based on a concept we call the Inflow Harmonic Triangle. The Harmonic Triangle represents the relationship between our three main stakeholders: our Team Members, our Clients, and our Corporate Entity/Ownership.
Our culture revolves around creating the best environment for our team members so they can perform at their best and achieve the goals of our clients. Of course, if our clients are happy, they will continue to do business with us (and even refer their friends) — which, in turn, helps our owners meet their business goals and enables them to continue building the fantastic environment that our team earns through their hard work.
Inflow’s Investment in You
At Inflow, our culture is built on trust. We do the right thing for our team and our clients every time. Full stop.
We want every client and every employee to be a raving fan of the company and, as we see it, that starts with empowerment. Nobody gets micromanaged here. Each and every Inflower has a say in how they do what they do and is encouraged to work with their team to improve processes along the way.
We invest a lot of time, money, and brainpower in our employees’ growth —personally and professionally. From a generous training and conference budget for each employee (even our most junior-level people) and volunteer days, to weekly manager feedback and clearly outlined milestones and role expectations, we have processes in place to support our employees’ development.
Quite simply, constant growth and improvement are vital to our success. This industry changes fast — and we kind of dig that whole continuous improvement thing. It is one of our core values, after all.
Custom, Expert Solutions for Our Clients
We’re experts, and we’re results-oriented.
Because we’ve curated top-notch talent, we have the expertise to take a holistic approach to our clients’ digital marketing needs. There’s no cookie-cutter solution here, no boilerplate roadmap that gets applied to each account. Each site is unique and we treat it as such.
At Inflow, we focus on a select few, high-impact services and ensure we’re the very best at delivering those solutions. And our laser focus has worked! Our SEO team is on the Moz Top 50, our Paid Team was a Top 5 Finalist as selected by Google for growing client revenue via Google Ads, and our CRO department is one of the few dedicated eCommerce-focused conversion rate optimization teams in North America.
The trust and transparency don’t stop with our own internal team, though. We extend that same value to our clients. We’re picky about who we work with and specialize in what we do.
In the end, if our clients don’t do well, we don’t do well. For trust and transparency, we don’t promise what we can’t deliver. If we can’t help, we don’t say we can; we refer partners who are better suited to assist — even if we have nothing to gain.
Throughout the sales process, we work closely with our subject matter experts to determine realistic expectations and goals. This means nobody is inheriting Mission Impossible with a client who has insanely unrealistic expectations… because last we checked, Tom Cruise doesn’t work here.
So, what’s culture? Every company is different.
At Inflow, it’s all about our people. It’s about hiring experts and empowering them to excel — to grow, innovate, and optimize. And, if they just so happen to own a cute dog, it’s icing on the cake.