Hi, I’m Caesar! (he/him/his)

Title: Director of Paid Search | Team: Paid Advertising | At Inflow Since: 2013

Caesar Barba, Director of Paid ServicesGeneral Bio:

I may be the Director of Paid Services for Inflow, but my most important title is “Proud Pappa of Fawkes” (#harrypotternerd), a miniature Schnauzer with a penchant for trouble-making, sock eating, and (more recently) under-the-dinner-table scavenging (he’s yet to be caught in the act, but we’ve noticed an extra pound or two). When I’m not caring for my furry child, I’m bringing a diverse online marketing tool belt to the Inflow team. I believe every online marketing question has a data-driven solution, and I’m constantly exploring new ways to track and present valuable insights. With a bachelor’s degree in mathematics from the University of Southern California, I spend my time sifting through analytics and spreadsheets, working to help drive online strategies (nerd alert!).

I began my career in 2010 as a Paid Search Analyst and have since developed various skills in analytics, account management, conversion optimization, custom reporting, strategy development, and team management and growth. I take the time to get to know my clients, learning all I can about their business before determining the ideal structure to move forward.

With my natural curiosity, I’m just as inquisitive outside the office as I am during business hours. My insatiable appetite for sushi and penchant for playing sand volleyball are perhaps the only things I enjoy more than a good analytical challenge.

What’s the most fun thing you’ve bought with your Build Your Own Perks?

Ummmm, Great American Beer Festival for myself and friends!

What’s the best part about working at Inflow?

The people — It’s always been the people. Yes, you have to do the work, but how often do you get the opportunity to nerd out about the kind of work you do with people that genuinely find it interesting, care about their team, and have a desire to learn with and from each other?

Do you have a favorite Inflow moment?

This kind of was an ongoing one. We used to line the top of the freezer with ping pong balls. No one ever saw it coming… like every time… and the whole office would always hear it.

Also, the Inflounge… ask Mandy.

If you weren’t doing this, what would you be doing?

Professional hand model

Please share your favorite gif and explain why it’s your favorite:

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or this guy:

 Will Ferrell Crazy Pills Gif - Image via Giphy